Who Owns Intellectual Property? What Founders, Employers, and Creators Need to Know
Intellectual property ownership is often treated as a contract detail. For an executive team, it should be viewed as a business-control issue. A company may invest heavily in its brand, website, marketing, content, or internal systems, yet still have uncertainty around who legally owns those assets. That uncertainty can become costly during fundraising, an acquisition, […]
What Are Intellectual Property Rights? A Business Owner’s Guide to Protecting Your Brand, Content, and Ideas
A business is often valued for far more than its physical assets or current revenue. Brand name and recognition, along with the content it creates and internal processes, are also forms of intellectual property that hold business value. For many business owners, intellectual property becomes a focus only once a competitor or problem appears. This […]
Foreign Legal Update: The Philippines’ New GI Logo Shows How Countries Are Using IP to Protect Authenticity
The Intellectual Property Office of the Philippines recently launched a national Geographical Indications logo to help consumers identify authentic Philippine products whose value is tied to where and how they are made. The new logo is intended to certify officially recognized Philippine GI products. Its use is limited to authorized GI registrants that comply with […]
CNN v. Perplexity: When AI Answers Become Copyright Problems
AI search tools are changing the economics of online publishing by giving users direct answers instead of sending them to the original source. For readers, that shift can feel seamless and efficient, but publishers have concerns. CNN recently sued Perplexity in federal court, alleging that the AI search company unlawfully copied and distributed CNN stories […]
Client Update: AI Likeness Rights Are Becoming a Bigger Issue for Brands
As brands increasingly rely on AI to create marketing content, they face a growing set of intellectual property and publicity rights risks, particularly when the content features a real person. At Minx Law, we are advising both our brand clients and talent to revisit standard releases to address these new issues. A model may have […]
When Marketing Outpaces IP: What the Dua Lipa-Samsung Lawsuit Reveals About Brand Risk
You may have noticed the extra large Samsung television boxes lining the articles of Walmart or Best Buy. An image of a television homescreen is printed on the box, and most notably, Dua Lipa’s face is the background on the screen. But, did Dua Lipa ever give consent for her image to be used in […]
The “Dupe” Defense: Lessons from Lululemon v. Costco
Dupes have gone mainstream: in 2026, dupes are less about copying luxury logos, and centered more on mainstream producers copying recognizable design features. In the past few years, dupe culture has been thriving on TikTok videos and Reddit threads, where lookalikes were framed as affordable options rather than legal infringements. But that line has started […]
Foreign Legal Update: U.S. Escalates Pressure on Vietnam to Address IP Infringement
In a rare move, the United States has taken a distinct position against intellectual property enforcement in Vietnam. In a recent 2026 Special 301 Report, the Office of the U.S. Trade Representative listed Vietnam as a “Priority Foreign Country,” the most severe classification under the statute. The USTR has not used this classification for any […]
Client Alert from Minx Law: Protecting Celebrity Identity in the AI Era: Immediate Steps Talent Teams Should Be Taking Now
As generative AI tools become more convincing, celebrities and other high profile individuals should consider taking steps now to protect against misuse. Some of the misuses and infringement that our team is seeing across platforms include: In response, we are seeing more talent-side interest in a strategy that would have sounded novel even a year […]
The New Role of IP Counsel: From Protection to Strategic Advantage
Intellectual property is often mistaken as a checks-and-balances legal practice. Clients find a firm when they’re ready to file a trademark or handle a dispute. For many traditional businesses, IP has been limited to damage protection and cleaning up problems after they appear. Today, as IP legal counsel, we find ourselves in the boardroom, alongside […]
