The New Role of IP Counsel: From Protection to Strategic Advantage
Intellectual property is often mistaken as a checks-and-balances legal practice. Clients find a firm when they’re ready to file a trademark or handle a dispute. For many traditional businesses, IP has been limited to damage protection and cleaning up problems after they appear. Today, as IP legal counsel, we find ourselves in the boardroom, alongside […]
Foreign Legal Update: South Korea Moves to Strengthen Global Anti-Counterfeit Enforcement
Korean skincare, K-pop, food and fashion! The world is eager to get their hands on anything Korean, but South Korea is watching carefully. A new government-backed “K-Brand” certification system aims to combat counterfeit Korean goods in overseas markets. A New System for Counterfeits Under the new system, the Korean government plans to register K-Brand certification […]
Design Is Not Decoration: Why Visual Identity Deserves Real IP Strategy
Logos, packaging, campaign visuals – they all come together in the final stages of brand launch, long after development, testing and manufacturing. Most importantly, these items are rarely hardwired; they are left up to personal taste or individual vision. No matter how “fluffy” we think visual presentation is in comparison to the tangible product, a […]
Client Update: California Website Privacy Claims Are Rising
For years, most companies treated website tracking as a marketing issue. It lived under analytics, ad performance, and customer experience. That is changing. A growing wave of lawsuits under the California Invasion of Privacy Act, or CIPA, is targeting the everyday tools businesses use on their websites, including tracking pixels, chat features, session replay tools, […]
Best Practices for Trademark Enforcement on YouTube and TikTok
Trademark law developed in a world where disputes were resolved primarily through courts and administrative agencies. Enforcement followed formal procedures, and outcomes were shaped by established legal tests and judicial interpretation. That framework no longer reflects how many trademark conflicts unfold today. A growing number of brand disputes are now decided by digital platforms applying […]
Trademarking Persona: Voice, Image, and Identity as Enforceable Brand Assets for Public Figures
Matthew McConaughey recently filed trademark applications covering elements of his personal identity, including his name and related branding, for use in connection with media, entertainment, and commercial ventures. These filings have focused attention on an issue that has been quietly gaining importance for years: the legal protection of persona. While trademarks have traditionally centered on […]
From Registration to Architecture: Designing Trademark Portfolios for Platform, Media, and Jurisdictional Risk
Trademark protection has historically been treated as a procedural milestone. A brand selects a name, clears availability, files an application, and secures a registration. For many years, this approach aligned with how brands operated and how trademark law was enforced. The commercial landscape has changed, and trademark strategy has failed to keep up. Brands today […]
China’s Revised Foreign Trade Law Takes Effect March 1, 2026
Amendments to China’s Foreign Trade Law will take effect on March 1, 2026, introducing expanded enforcement authority, broader trade countermeasures, and increased regulatory scrutiny of intellectual property licensing and technology transfer. The revised law reflects China’s continued emphasis on economic security and trade reciprocity and is expected to affect foreign companies operating in or with […]
What to Expect from IP Law in 2026: Top Trends Beyond Patents
At Minx Law, we advise global brands on complex intellectual property challenges that extend far beyond traditional filing and prosecution. Seasoned leaders responsible for growth understand that IP law is no longer just a technical matter, it’s a strategic opportunity. This year, the IP landscape is evolving in ways that demand thoughtful leadership from boards […]
Urgent 2026 IP Risk to Watch: The Growth of Digital Brand Abuse and What Counsel Must Do Now
Digital brand abuse has quickly become one of the most urgent IP risks facing established companies. As we move into 2026, misuse of brand assets across digital channels is increasing in both volume and sophistication. We are seeing more fake websites, impersonation accounts on social media, unauthorized online storefronts, counterfeit listings, misleading domain names, and […]
