Best Practices for Trademark Enforcement on YouTube and TikTok
Trademark law developed in a world where disputes were resolved primarily through courts and administrative agencies. Enforcement followed formal procedures, and outcomes were shaped by established legal tests and judicial interpretation. That framework no longer reflects how many trademark conflicts unfold today. A growing number of brand disputes are now decided by digital platforms applying […]
Trademarking Persona: Voice, Image, and Identity as Enforceable Brand Assets for Public Figures
Matthew McConaughey recently filed trademark applications covering elements of his personal identity, including his name and related branding, for use in connection with media, entertainment, and commercial ventures. These filings have focused attention on an issue that has been quietly gaining importance for years: the legal protection of persona. While trademarks have traditionally centered on […]
From Registration to Architecture: Designing Trademark Portfolios for Platform, Media, and Jurisdictional Risk
Trademark protection has historically been treated as a procedural milestone. A brand selects a name, clears availability, files an application, and secures a registration. For many years, this approach aligned with how brands operated and how trademark law was enforced. The commercial landscape has changed, and trademark strategy has failed to keep up. Brands today […]
China’s Revised Foreign Trade Law Takes Effect March 1, 2026
Amendments to China’s Foreign Trade Law will take effect on March 1, 2026, introducing expanded enforcement authority, broader trade countermeasures, and increased regulatory scrutiny of intellectual property licensing and technology transfer. The revised law reflects China’s continued emphasis on economic security and trade reciprocity and is expected to affect foreign companies operating in or with […]
What to Expect from IP Law in 2026: Top Trends Beyond Patents
At Minx Law, we advise global brands on complex intellectual property challenges that extend far beyond traditional filing and prosecution. Seasoned leaders responsible for growth understand that IP law is no longer just a technical matter, it’s a strategic opportunity. This year, the IP landscape is evolving in ways that demand thoughtful leadership from boards […]
Urgent 2026 IP Risk to Watch: The Growth of Digital Brand Abuse and What Counsel Must Do Now
Digital brand abuse has quickly become one of the most urgent IP risks facing established companies. As we move into 2026, misuse of brand assets across digital channels is increasing in both volume and sophistication. We are seeing more fake websites, impersonation accounts on social media, unauthorized online storefronts, counterfeit listings, misleading domain names, and […]
The Rising Importance of Soft IP in the Digital Economy
For decades, many large corporations have historically centered their intellectual property strategy on patents. Patents are concrete, measurable, and familiar to boards and investors alike. But as the digital economy continues to reshape how value is created and protected, a quieter shift is underway. Non-patent, “soft” IP is becoming one of the most critical assets […]
Foreign Legal Update: China’s Proposed Trademark Law Revision
China has released a proposed revision to its Trademark Law that signals continued tightening of trademark standards and enforcement. While not a wholesale overhaul, the draft amendments reflect China’s increasing focus on market order, genuine use, and stronger deterrence against abuse of the trademark system. On December 27, 2025, China’s National People’s Congress published the […]
Why Early Brand Clearance Matters: The Instagram Username Landgrab Is Back
Over the past several months, brands, creators, and agencies have seen a noticeable increase in Instagram account impersonations and username squatting. What feels sudden is not accidental. Platforms have quietly updated their impersonation, inactivity, and enforcement policies, creating new opportunities for third parties to claim usernames that brands never formally secured. The result is a […]
The Surge in Counterfeit Luxury Goods Online: What New Enforcement Tools Mean for Brands in 2026
Over the past few years, the market for fake luxury products has grown at a pace never before seen. A worldwide audience now has access to counterfeit goods due to new digital sales channels, improved production techniques, and more advanced marketing strategies. These days, luxury businesses are more vulnerable to risks that impact not just […]
